Workshop: Online Marketing for Writers
Introduction to Online Marketing for Writers is a two-day intensive overview of many options available to writers for promoting themselves and their books online, leaving participants better equipped to develop their own digital marketing strategies.
The workshop provides an overview of each of the components that comprise Matthew’s own marketing strategies. Modules are designed to create awareness of different marketing options, highlight key features and potential uses, and empower participants for further self-directed exploration and experimentation. A summary of each course module can be found here. Course details (price, location, etc.) are provided at the bottom of this page.
Four years ago author Matthew Félix didn’t have—or even want—any sort of online presence: no website, no Facebook page, no Amazon profile. As he went to self-publish his first book, he knew that had to change. So began an ongoing exploration of and experimentation with the many approaches, platforms, tools, and services available for online marketing for writers.
Matthew’s hard work immediately paid off. His first book, With Open Arms, was an Amazon #1 Hot New Release. It went on to top the Amazon Africa category, as well as the Morocco one three times. Matthew’s other two books, A Voice Beyond Reason and his latest, Foreword INDIES Book of the Year-nominated Porcelain Travels, have had similar success, both as #1 Amazon new releases and #1 bestsellers in their respective categories.
Matthew regularly finds himself called upon to share his online marketing experience. He has mentored aspiring authors, served on a social-media panel for travel writers, and provided Amazon Advertising expertise to a well-known publisher. After receiving multiple unsolicited inquiries, Matthew began providing online marketing services to a limited clientele.
Prior to becoming a full-time writer, Matthew spent more than twenty years in the corporate sector in roles that included writing technical, instructional, and marketing documentation and presentations, as well as designing and delivering a wide range of training. Matthew also spent a year teaching English in Istanbul, Turkey. Matthew is host of the Matthew Félix on Air video podcast, and he recently performed a one-man show at San Francisco’s Marsh theater.
More on Matthew can be found here.
Books don’t sell themselves. And there is no magical or guaranteed formula for success.
It takes work, experimentation, and creativity.
Fortunately, there is an ever-evolving range of options available to writers ready to promote themselves and their books online. In Introduction to Online Marketing for Writers, Matthew provides an overview of each of the components that comprise his own marketing strategies. For subjects with which attendees are likely already familiar (e.g., social media), rather than revisit basics, Matthew discusses techniques or functionality often overlooked or misunderstood. Other topics covered are likely to be novel to attendees. A summary of each course module (subject to change) can be found here.
The workshop covers a lot of ground in a relatively short amount of time. As such, rather than provide exhaustive instruction on each topic, modules are designed to create awareness of different marketing options, highlight key features and potential uses, and empower participants for further self-directed exploration and experimentation. Future workshops will dive deeper into select modules.
Matthew doesn’t have all the answers. Participants who might have their own relevant online-marketing discoveries, successes, and learnings are encouraged to share them, in the hopes of making the workshop that much more valuable to everyone in attendance.
Time: Workshop begins at 9:00 both days.
Workshop ends at approximately 4:00 on Saturday, 3:00 on Sunday.
Full terms and conditions here.
San Francisco (Noe Valley)
1229 Diamond Street (upstairs)
Class size limited to six participants.
Payment by PayPal or personal check.
Street parking generally not an issue in the neighborhood.
Meal not provided; kitchen on-site with refrigerator, microwave, etc.
Nearby 24th Street has many cafés, restaurants, and a Whole Foods.