Modules: Online Marketing for Writers
A high-level summary of some of the main topics discussed in each workshop module follows. Module content is subject to change.
Instructor and participant introductions; overview of approach to the workshop and module content; discussion of objectives; preliminary considerations for an online marketing strategy.
Common issues; best practices and basic recommendations; case studies; mailing lists.
What it is and why—and when—it matters; website SEO case study; Google site indexing.
Your approach; Facebook vs. Twitter vs. Instagram vs. all the others: choosing the right platform(s); video as part of your strategy; personal vs. business Facebook pages; Facebook ads; going beyond pictures on Instagram; to Tweet or not to Tweet; how to avoid being overfed by your Twitter feed; should you, too, YouTube?
Author and book pages; writing—and formatting!—effective descriptions; case studies; a key overlooked pitfall; why your book title—and subtitle—is so important, and what they should include; categories and keywords, including how to choose the best ones; stimulating the all-powerful, much-despised algorithm; pricing your book; Kindle Unlimited: what it is, pros and cons, and whether it’s right for you.
Overview of one of the most effective ways to sell books; setting up campaigns, including writing ad copy, choosing keywords, and pricing bids.
Quick overview of a platform many writers love to hate.
Why they are so important (and shockingly underutilized!), different ways to get them, and a common mistake that can—and does—prompt Amazon to remove them.
BookBub and Other Discounted E-Book Services
What they are, why not all are the same, and how they can dramatically boost your book rankings.
Give it away for free!? With nearly 10,000 downloads and counting, free e-books have been a key part of my marketing strategy. We’ll discuss why and how to use free e-books—including the trick to get Amazon to make an exception and set your book to free.
More to Explore
Contests; paid promotion; blog tours; scheduling tools; giveaways; other resources.